side project: @Flip Side of NY

While the media, magazines, and travel guides often blindly highlight New York City’s glitz and glamour, they never shed light on the flip side of it—the harsh reality of racial discrimination.

Our social channel, @flipsideofny, mimics the cliché style of a typical travel guide that showcases the city’s glamour. But if you look closer, it reveals incidents of racial hate crimes beneath the facade. Follow us on @flipsideofny to stay updated on the flip side of NYC.

The closer you look, the more you can explore.

Side project collaborated with Bowook Yoon

[Social Channel]

Our IG channel, @flipsideofny, is an one-of-a-kind travel guide revealing untold NYC stories. We spotlight incidents of racial hate crimes across the city, making them relatable to viewers in their own neighborhoods.

[Launch Film]

Our launch film appears to be a celebration of New York City's glamour, mirroring typical media portrayals. But keep your eyes peeled for a plot twist subtly woven throughout to reveal the uncomfortable truths.

[Stickers]

Inspired by the tradition of Michelin-star restaurants proudly displaying their certificates, we've created our own twist. Throughout the city, you'll find signs commemorating locations for their "verified" racism reports. Every street and corner becomes a reminder of the uncomfortable truths we're shedding light on.

*Google Map Collection coming soon…
(Verified Racism Sites pinned down on Google Map for travelers)

Previous
Previous

˖ have a boring night

Next
Next

˖ radical beauty