Days Inn ‧ Have A Boring Night
You never tell story about the time that everything went right. That’s boring. It’s always the times you have dramas that you have interesting stories to tell.
A night at Days Inn will flow seamlessly with everything in place. No bugs, no crazy noises, no poor wifi connection, and no luxurious pool for sure. While Days Inn will the most boring hotel, it’ll be the perfect place to spend a peaceful overnight.
2024 ANDYs - Gold
2024 CLIO - Bronze
2024 Young Ones - Merit
2024 AAF - Silver
Credit: Yul Han / Instructor: Bowook Yoon
[Film]
A drama always happens in a business hotel or motel when it comes to a thriller or horror movie—it’s definitely a worn-out cliche. This film starts off like a typical tense thriller in a business hotel setting, but it takes a twist—or rather, it doesn’t. This isn’t your typical surprise; find out in the film.
[Unskippable Youtube Ad]
Get ready for the most boring thirty seconds on screen. We used the unskippable nature of YouTube ads to amplify the key concept of our campaign idea: a boring night. The ad features a guy during his drama-free night at Days Inn.
[Print]
When things go right over the night at Days Inn, the only drama you can find will be on the screen whether it be the Gossip Girl, Telenovela, or CSI.
[Social Film]
In our TikTok social film, we used the popular POV trend to showcase the typical hotel dramas one might encounter. From a peaceful night at Days Inn without dramatic tales such as bed bugs, noisy neighbors and more, you got no interesting stories to share.