Nike ‧ March for Endangered Sports
The Olympics is one of the biggest Festivals in the globe, but ironically, one of the most harmful festivals to the globe. The continued environmental crisis can ultimately threaten the future of sports.
Animal-lovers make movements to protect endangered animals. Why don’t sports-lovers do the same for the endangered sports?
So Nike is starting a movement to join the March for Endangered Sports, a one-of-a-kind protest in the form of plogging, in Paris after the Olympics.
2024 CLIO Awards - Bronze / Finalist
2024 Young Ones - Merit
Credit: Yul Han / Instructor: Bowook Yoon
[Teaser Film]
[Out Of Home]
We covered Paris with bold visuals and urgent messages, each billboard highlighting a different endangered sport and warning it will go extinct in xyz years.
[Manifesto]
[Sponsored Jerseys]
Our sponsored jerseys carried on the same message beyond the billboards about endangered sports. Whether the athletes in our sponsored jerseys are on the field or in the spotlight, they are spreading awareness and rallying support for the cause.
[Hidden Captions]
We hijacked every Nike ad during the Olympic season and subtly embedded the reminder that their beloved sports are endangered.
[YouTube Pre-roll Ad]
Then we overrode every Olympic-related YouTube video with a pre-roll ad. Before viewers could dive into their favorite sports content, our quick, direct message addressed the endangered sports they were about to watch.
[March Bibs]
Instead of using pickets for the march, we repurposed race bibs to showcase our message. The signage became a powerful visual tool, turning every participant into a walking billboard for the cause.
[Limited-Edition Plogging Kit]
To keep the movement alive post-event, we released a limited-edition plogging kit, encouraging people to embrace it as a lifestyle. It shows a commitment to an ongoing effort for a better, sustainable future.
