OkCupid ‧ Make The World Smaller
This campaign by OkCupid is designed to shrink the vast world and bring your soulmate right into your neighborhood. Our location-matching system tailors the dting experience just for you.
In a bustling world, potential soulmates may have already crossed your path today, unnoticed. Let OkCupid’s world-curation kindle the overlooked spark of destiny.
Make the world smaller so your soulmate can find you.
2024 CLIO Awards - Finalist
2024 Young Ones - Merit x 2
Credit: Yul Han / Instructor: Bowook Yoon
[Print]
Our prints shrank the world to make users the giants in the city and better spot each other for a new love.
[Make Times Square Smaller]
Boost yourself in Times Square! Scan the QR code and elevate your profile to becoe a city giant. Your head-to-toe photo and a brief profile will shine on the big screen, making you the standout in the real world of love. get noticed by the other giants in the city!
[Make Your Town Smaller]
Discover real OkCupid users depicted as giants on massive wall murals on buildings across the city. Each mural features their photos and a QR code to their profiles. Scan, connect, and dive into a curated world of potential matches.
[Real-Time Localized Matching]
Your soulmate might have been sitting next to you at the bar, or ordered coffee ahead of you, completely unnoticed.
OkCupid partnered with local hotspots to bring you real-time connections. Look for our special coasters, napkins, and cup sleeves printed with QR codes throughout the city. Scan to instantly connected with potential matches in the same venue and enjoy a free cocktail when you make a match!
